Lufthansa Group
As Senior Innovation Manager, Nelson built four new innovation departments and strategies across Lufthansa Group companies.
Lufthansa Group · Frankfurt
Innovation consultant for companies and governments in El Salvador
Nelson Inno / Co-Founder & CEO, WeSpark
Nelson Inno helps organizations turn ideas into tested products and services, and teams that keep innovating on their own.
Innovation / 2026
4
Innovation departments built across Lufthansa Group companies
1,200+
Workshop participants trained across institutions
2,000+
Readers of Unstable Innovation
7+
Years running WeSpark
From corporate innovation in Germany to national projects in El Salvador.
What it is – 01
What an innovation consultant does for you.
An innovation consultant helps an organization find the right problems, test solutions fast, and build the habits to keep doing it. Nelson learned this inside Lufthansa Group, where he built four new innovation departments, and now brings it to companies and institutions in El Salvador and Central America.
01 · Strategy
Innovation strategy
Where to innovate, what to stop, and how to organize people and budget so new ideas do not die in a meeting.
02 · Sprints
Design sprints
A focused week to go from a real problem to a tested prototype, with the people who will own it.
03 · Events
Hackathons and innovation challenges
Design and facilitation of hackathons and challenges for companies, foundations and public institutions.
04 · Training
Innovation training
Workshops that build the innovator mindset in leaders and teams, based on the ideas of Unstable Innovation.
05 · Government
Innovation for government
Megatrends and future scenarios for national planning, as Nelson does as ad-honorem advisor to ADDN.
Focus – 02
Building an innovation culture.
Most of Nelson's work goes into one thing: helping organizations build a culture where people innovate every day, not only in special projects.
He uses a simple model, the Innovator's Triangle. Every innovator needs three things growing together:
Mindset. The curiosity and courage to question how things are done and to act when the path is not clear.
Knowledge. A deep understanding of the problem, the people, the business and the technology.
Skills. The practical methods to turn ideas into tested solutions, from design sprints to prototypes.
A culture changes when all three grow at the same time. That is why every program Nelson designs works on all three.
The book – 03
He wrote the book on unstable innovation.
Nelson has worked on innovation for about ten years, from Lufthansa Group to his own agency. He cared about it enough to write a book about it.
Unstable Innovation (2025) shows how to become an innovator by embracing chaos, uncertainty and acceleration instead of fighting them. It has more than 2,000 readers, in English and in Spanish as Innovación Inestable, and it is the base of his workshops.
The Enlightened No. Innovation needs focus, and focus needs a clear, respectful no. Saying no to the wrong project, client or feature is how teams protect the few ideas that matter.
How it works – 04
From idea to tested solution.
01
Discover
Interviews and data to find the problems worth solving, not only the loudest ones.
02
Frame
One clear challenge, the people who own it, and how success will be measured.
03
Sprint
A design sprint or hackathon to generate and prototype solutions fast.
04
Test
Real users test the prototype. What fails is dropped early and cheaply.
05
Scale
The winning idea gets an owner, a budget and a plan, and the team keeps the method.
Proof – 05
Innovation work that shipped.
2016–2019
2024
Spark Action Sprint
An innovation sprint on human resources innovation led by Nelson with Fundación Gloria Kriete, part of a partnership that started in 2020.
2021–present
Keynotes on innovation
Nelson speaks about innovation and the future of learning on stages like TEDxVaduz and Bitcoin Histórico, in Spanish, English and German.
Questions – 06
Questions people commonly ask.
What does an innovation consultant do?
An innovation consultant helps an organization find the right problems, test solutions fast and build the habits to keep innovating. Nelson Inno does this through strategy, design sprints, hackathons and training.
What is a design sprint?
A design sprint is a focused process, usually one week, where a small team goes from a real problem to a prototype tested with users.
Can you run a hackathon for my company or institution?
Yes. Nelson designs and facilitates hackathons and innovation challenges for companies, foundations and public institutions.
How much does it cost?
It depends on the scope. Consulting starts at US$250 per hour, and WeSpark's Design Sprint Bootcamp starts at US$10,000. Work can be virtual or in person, and travel outside San Salvador is covered by the client.
Do you work outside El Salvador?
Yes. Nelson has worked in Germany and across Central America, in person or remotely, in Spanish and English.
Have an idea that needs testing?
Tell Nelson the problem, not the solution. The first conversation is about finding the right challenge.
Other ways Nelson works with organizations