Nelson Inno
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AI search consultant: get your company recommended by AI

Nelson Inno / Co-Founder & CEO, WeSpark

When your clients ask an AI who to hire, your company should be the answer. Nelson Inno helps Salvadoran companies get recommended by the AI assistants people use every day.

Get recommended byChatGPTGoogle Gemini & AI OverviewsClaudeGrokPerplexity
Nelson Inno, AI search consultant in El Salvador
AI search / 2026


100%
Success rate so far every client now appears in AI answers
90%
Of B2B purchases expected to go through AI by 2028 (Gartner)
4.4x
More valuable an AI search visitor vs. a classic search visitor (Semrush)
68%
Of Google searches now end without a click (SparkToro, 2026)
Client results from everybodyknowsyou. Gartner and SparkToro figures as reported by Diario El Salvador, July 2026. Semrush study, July 2025.


What it is – 01

What an AI search consultant does.

An AI search consultant makes sure ChatGPT, Claude, Gemini, Grok, Perplexity and Google's AI Overviews can find your company, describe it correctly and recommend it. Nelson calls it AI discoverability. The work also goes by other names: AI SEO, GEO (generative engine optimization), AEO (answer engine optimization) and LLMO or LMO (large language model optimization). In Spanish people call it SEO para IA or posicionamiento en ChatGPT. It builds on classic SEO and adds what AI systems weigh most: clear, structured facts about you, and other trusted sites that mention you.

01 · Diagnosis

How AI sees you today

We ask ChatGPT, Claude, Gemini, Grok and Perplexity the questions your buyers ask, and record who they recommend and how they describe you.

02 · Structuring

AI-ready data structuring

We structure all the data about your company, on your website and across the web, so AI systems can read it, trust it and quote it.

03 · Mentions

Third-party mention plan

The directories, media, lists and partners that AI trusts in your sector, and how to get on them.

04 · Channels

LinkedIn and YouTube alignment

The two channels AI cites most for professional questions, aligned with your message.



Why now – 02

Your buyers now ask AI first.

Nelson Inno and Marcela Lemus Walsh interviewed about AI discoverability and everybodyknowsyou

Search is changing fast. 68% of Google searches now end without a single click, up from 60.5% in 2024, according to SparkToro. Gartner expects 90% of B2B purchases to be handled through AI by 2028, moving about US$15 trillion worldwide (Diario El Salvador, July 2026).

"Now people don't even click into the links Google gives you," Nelson told Diario El Salvador. Buyers ask Claude, Gemini or ChatGPT for a supplier and take the first answer.

AI search could send more visitors to websites than classic search by early 2028, and each AI search visitor is worth 4.4 times more, based on conversion rate (Semrush, 2025). Brands cited in Google's AI Overviews already get about 120% more organic clicks than those that are not (Seer Interactive, 2026).

When everybodyknowsyou audited the 100 largest websites in El Salvador, not one was prepared for the AI era. That is the AI discoverability gap Nelson helps companies close.



Delivered by – 03

Delivered with everybodyknowsyou.

Nelson Inno and Marcela Lemus Walsh, co-founders of everybodyknowsyou, AI search and AI discoverability consultants

AI search consulting is delivered through everybodyknowsyou, the Salvadoran company Nelson co-founded with Marcela Lemus Walsh, its Co-Founder and CEO. Nelson brings the technical and AI side. Marcela brings the brand and communication side, from her work as VP Digital Services at Lemusimún.

"If their brand is present online, whether through active social media or news coverage, they can manage their narrative," Marcela told Diario El Salvador.

Every client, in the answers.

So far, every everybodyknowsyou client appears in AI answers. You can see the websites and the clients on everybodyknowsyou.com. The company also builds bilingual websites designed from day one to be found by Google and AI, live in three days.

See the websites and clients



How it works – 04

From invisible to recommended.

01

Check

A free AI check shows what the assistants say about you today.

02

Diagnose

Interviews with your marketing, sales and brand people, and a review of your whole digital footprint.

03

Structure

All the data about your company is structured so every source tells AI the same, clear story.

04

Earn mentions

A plan to appear on the sites, lists and media that AI trusts in your sector.

05

Measure

The same questions are asked to the AI assistants every month, and the answers are compared.



Questions – 05

Questions people commonly ask.

What are AI discoverability, AI SEO, GEO, AEO and LLMO?

They are different names for the same goal: making sure AI assistants can find your company, describe it correctly and recommend it. AI discoverability is the term Nelson uses. AI SEO is SEO adapted to AI. GEO means generative engine optimization. AEO means answer engine optimization. LLMO, sometimes LMO, means large language model optimization.

Which AI assistants does this cover?

The ones your buyers use most: ChatGPT, Google Gemini and AI Overviews, Claude, Grok and Perplexity, and also Microsoft Copilot. Each one finds information in its own way, so the work covers all of them.

Is it the same as Google SEO?

No, but they overlap. Most pages that AI cites also rank in normal search, so classic SEO still matters. AI search adds structured, consistent facts about you and mentions on other trusted sites.

How does my company show up in ChatGPT or Claude answers?

By being described the same way on your website and on sites AI trusts: directories, media, lists, LinkedIn and YouTube. There is no button to buy a place in the answer.

Does an llms.txt file help?

Barely. Large studies found no clear link between llms.txt files and AI citations. It does no harm, but it is not where the results come from.

How long does it take?

The structuring work takes a few weeks. So far, every client has appeared in AI answers within weeks, and visibility keeps growing as new mentions of the company appear.

Do I need a new website?

Not always. Many sites only need better structure and facts. When a new site makes more sense, everybodyknowsyou builds one in three days.


Does AI know who you are?

Run the free check from everybodyknowsyou and see what AI says about your company today.

Get a free AI check
Other ways Nelson works with organizations