Nelson Inno
EN · ES

AI consultant in El Salvador for strategy, implementation and training

Nelson Inno / Co-Founder & CEO, WeSpark

Nelson Inno helps companies and governments decide where AI pays off, build it, and train their people to use it well.

Nelson Inno, AI consultant in El Salvador
AI / 2026


1,200+
Workshop participants trained across institutions
40+
Projects where training was at the core
1,500+
Hours spent learning and teaching AI
7+
Years running WeSpark with enterprises, governments and other organizations
WeSpark, the innovation agency Nelson co-founded in 2019, works across Europe, the USA and Central America.


What it is – 01

What an AI consultant does for you.

An AI consultant helps an organization see where AI creates real value, plans it, puts it to work, and makes sure people can use it. Nelson covers the whole path through WeSpark, from the first audit to trained teams.

01 · Audit

AI Opportunity Audit

A scored review of your company: how you use AI today, the potential AI has in your business, and the gap between the two. You get a clear picture of where the value is, before you spend on tools.

02 · Strategy

AI strategy

A roadmap built from the audit: use cases ranked by value and effort, owners, costs, and what success looks like.

03 · Implementation

AI implementation and automation

AI agents, automations and internal tools connected to the systems you already use, taken from prototype to daily operations.

04 · Training

AI training and education

Practical AI programs for leaders and teams built on your own use cases, and full AI curricula for schools, universities and corporate academies.



Why now – 02

El Salvador has the tools. It needs the people.

Nelson Inno, AI consultant, presenting an AI automation workflow

Only 17.2% of Salvadoran small businesses use AI today, and that use is still at an early, basic stage: mostly customer service, content and simple repetitive tasks, according to the FUSAI observatory (Diario El Salvador). A 2026 assessment by UNESCO and the national AI agency named the shortage of trained specialists as the country's main barrier to AI (El Diario de Hoy).

The picture is similar across the region. McKinsey estimates that generative AI could add US$20 to 30 billion a year to Central America and the Caribbean by 2030, about 5% of GDP. Yet 91% of organizations that call it a priority say they do not feel prepared to do it responsibly (McKinsey, 2024).

At the same time, the rules are changing fast. The Ley de Fomento de la Inteligencia Artificial y Tecnologías (February 2025) created the national AI agency ANIA, and in September 2026 a new regime allowed ANIA to hire experts, trainers and advisors directly (Infobae).

That is why Nelson puts training at the center of every AI project. A team that understands AI finds the next use case on its own.



Proof – 03

Where this work already runs.

Nelson Inno, Technology and Innovation Advisor to ADDN, El Salvador
2024–present
Government · El Salvador

Technology & Innovation Advisor, ADDN

Ad-honorem advisor to El Salvador's Agency for National Development and Design: megatrends strategy for national planning, AI fluency training for government teams, and AI systems to modernize how the institution works.

Ongoing advisory
WeSpark executive workshop led by Nelson Inno
2019–present
Corporate training

Workshops for leaders and teams

More than 1,200 people trained in workshops across Europe and Central America, including teams at Lufthansa Group and Samsung's Tvoje šance program. Building AI Agents is one of WeSpark's current programs.

WeSpark training programs
everybodyknowsyou.com, a done-for-you website ready in 3 days
2026
AI-run business · El Salvador

Cash-positive since day 3

Nelson co-founded everybodyknowsyou, a business that runs most of its operations with AI and has been cash-positive since its third day. It builds websites that Google and AI can find, and now offers AI search consulting.



Why Nelson – 04

He builds what he teaches, and teaches what he builds.

01
Engineer and MBA trained in Germany, with 15 years of work experience at Lufthansa Group, Microsoft, Siemens, Avianca and WeSpark, working with clients such as JP Morgan, Samsung, Procter & Gamble and WeWork Labs.
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02
Curious by nature and always up to date with the latest in AI, but guided by principles, not hype. He looks for the signal.
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03
Education is his core: co-designer of a national curriculum and TEDx speaker on the future of schools.
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04
Hands-on: he builds AI systems, automations and learning programs himself, and teaches what he builds.
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05
Based in El Salvador. Works in Spanish, English and German, across Central America, the USA, Germany and Colombia.
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Questions – 05

Questions people commonly ask.

What does an AI consultant do for a company in El Salvador?

An AI consultant finds where AI creates real value in your organization, plans it, helps build it and trains your people to use it. Nelson Inno covers all of it through WeSpark: AI Opportunity Audit, strategy, implementation and training.

How much does an AI consultant cost in El Salvador?

It depends on the scope. Consulting starts at US$250 per hour. The final price also depends on whether the work is virtual or in person, and where it takes place.

Is the AI training virtual or in person?

Both options are available: in person in San Salvador and virtual anywhere, in Spanish, English or German. For sessions in other cities or countries, the client covers travel expenses and a slightly higher fee applies.

What does El Salvador's AI law mean for my company?

The Ley de Fomento de la Inteligencia Artificial y Tecnologías, approved in February 2025, created the national AI agency ANIA and a national registry of AI developers and operators. It brings extra benefits and legal protections, and more clarity about what businesses can do with AI. Companies and AI startups that set up in El Salvador can align their projects with the country's national AI agenda. Nelson helps teams understand what it means in practice. For legal advice, work with a lawyer.

Do you work with governments?

Yes. Nelson is an ad-honorem Technology and Innovation Advisor to ADDN and co-designed the Bitcoin Diploma 2.0 with El Salvador's National Bitcoin Office. He is open to working with other governments too.

What should I look for in an AI consultant?

Today AI makes it easy to look like an expert, so look deeper. First, look for a deep understanding of process engineering: AI results depend on how well someone can understand, describe and improve your business, with or without AI. Second, look for real business experience and enough clients you can check. Third, look for someone who goes beyond prototypes. Taking AI from a test to daily operations needs infrastructure, scalability, costs at scale, cybersecurity and guardrails in mind. A beautiful prototype is easy to make. Making it work in a real company is the hard part.

Does Nelson have AI certifications?

Yes. Nelson has completed 7 certification courses from Anthropic. He has spent more than 1,500 hours learning and teaching AI, and together with his team at WeSpark he is developing a new, complete AI course.

How do we start?

Send Nelson a message on LinkedIn with a short description of your organization and what you want AI to do. The first step is a short call, then the AI Opportunity Audit.


Ready to put AI to work?

Tell Nelson what your team does today and where it hurts. You will get an honest view of where AI helps, and where it does not.

Talk to Nelson
Other ways Nelson works with organizations